Guns, Germs and Steel Essay Example for Free

Weapons, Germs and Steel Essay The book Guns, Germs and Steel is an intriguing impression of Jared Diamond to challenge and invigorate our standpoint towards the impact of legislative issues to social and individual advancement as based from authentic and hypothetical idea. JD is a physiologist and transformative scientist and has made this work on a more extensive degree during his investigations in New Guinea to contemplate the way of life just as nature of the individuals. It began in a preface while Jared goes with his companion Yali, a New Guinean and questions the humble freight of local people against the main part of loads of the Eurasians. JD attempted to disclose to Yali by noting him with chronicled and hypothetical perspectives as indicated by his examination. JD said that while the locals own the land and the assets, the outsiders are fit for predominance since they are prevalent in innovation as can be seen with their devices and hardware. In any case, JD disclosed to Yali that what he sees isn't confirmation of the predominance of the Eurasians over the locals but instead the inverse. JD said that Yali’s individuals are really more astute and versatile to any condition since they face a daily reality such that has requires basic endurance. Part 1 of the book examines the birthplace of man and their disclosure of devices and workmanship as delineated from their artworks. JD guesses that man made an extraordinary jump and utilized his insight 50,000 years back as found on skeletons found in Australia and New Guinea. In like manner, the Americans were presumably colonized during 11,000 BC which relate to the last phase of the Pleistocene Era and the softening of the ice in the last Ice Age. Part 2 subtleties the war between the Maoris against the Morioris in Polynesia as right on time as 1835 in the Chatham islands and. Polynesia during that period has distinctive arrangement of atmospheres, geology, assets and political and social conditions which lead to less broadening of human populaces to have the option to adjust in their condition. Part 3 subtleties the victory of European Francisco Pizarro and his men to catch Atahuallpa, the Inca sovereign at Cajamarca, Peru in 1532. The prevalent weapons and their shield which were made of steel and the ponies and rangers pushes the locals out of their place while the Europeans carried alongside them ailments, for example, smallpox and inevitably contaminated and slaughtered another local sovereign of various clan. JD called attention to that individuals of predominant culture has the premier favorable position over the individuals who are less in innovation and political association as the Incas doesn't have. On Chapter 4 of the book, JD essentially accentuates the significance of horticulture to move the improvement of a delicate society in light of the fact that with the expansion of food creation there is a space for populace to become bigger and more grounded. Enough flexibly of food can continue individuals to be increasingly lively and arrange themselves without turning to savagery to endure. A sorted out society can frame political government to ensure its kin against victory, for example, JD brought up. In part 5, the creator depicts the innovation of adjusting locales for food creation by naming destinations and yields appropriate to develop in their condition while in section 6, 7 and 8 talks about his certainty the chance of changing over local trackers into agriculturist on account of degeneration of wild games and creatures in their condition. He said that there are now extraordinary assortments of plants and creatures that can be trained and refined and there is no compelling reason to chase for nourishment for a family to endure. JD gave a model in part 9 and 10 the achievement of the Indians in training creatures and forestalls the termination of wild creatures in their woods. He said that reproducing creatures is one of the most acknowledged standards in training creatures that even wild types of creatures can be reared in imprisonment. Be that as it may, this relies upon the versatility of creatures with the climatic conditions on certain territory. Absence of creature adjustment implies constrained taming and development of creatures and plants. The New World then again is situated on a tropical zone in this manner individuals have progressively great climatic conditions as contrasted and the Eurasian nations. In any case, major irresistible illnesses or what JD calls â€Å"killers of humanity† essentially originates from creatures men trains. He said that little pox begins from cowpox, influenza from pigs and ducks and tuberculosis from steers. These are just not many of the contrary effect on the development of domesticated animals by man that even individuals in the urban communities are undependable from specific sicknesses as they kept creatures as pets. Industrialization gave man endemic infections since he draws in germ conveying irritations and we currently have yellow fever, hookworm, bubonic plague and numerous different maladies transmitted by bugs. Man likewise is a transporter of nuisance and sicknesses to his kindred human, for example, the body lice, explicitly transmitted malady and other human diseases. The accompanying sections presented the starting points of compositions in early time of Mesoamerica and most piece of Asia. JD fundamentally features need as the mother of innovation and the development of works lead to the creation of the innovation and afterward to arms for weapons and annihilation. He said that the presentation of innovation was likewise the start of human advancements to colonize different civic establishments, devastating their populace and their way of life. The creator likewise surveys the cultural type of association on a specific level which begins from the littler group or the band. The â€Å"band† is made out of individuals that are typically related by blood, traveling in nature and have one ethnicity and language and close to 5 to 80 individuals fortified together to be structure a little society. The â€Å"tribe†, anyway has more individuals with fixed network, one ethnicity and language yet being driven by an innovator in a cultural type of government, for example, clan in New Guinea and Australia . The â€Å"group† prompts chiefdoms and afterward to a bigger degree which shapes the state. The â€Å"state† have in excess of 50,000 individuals living in different towns, class and habitation based connections. They additionally have more than one language, have incorporated bureaucratic government levels and legislators to man the administration, the law and the state. States have likewise their police and militaries to ensure its populace against treachery. This was talked about on part 14. Part 15 to 16 delineates the Australian and New Guinean’ atmosphere where Yali has a place. These two nations were some time ago joined as one huge mass of land yet isolated as a result of the impact of huge waterway 10,000 years prior. The accompanying parts talk about how China turned into the China of today which brought by constrained unification of the Qin tradition in 221 BC. Consistent battling and strength of Asian ethnicities in old China produces blended races of various Asian inceptions however came up to have one conventional language which is the Sino-Tibetan group of dialects. Among these dialects is the Mandarin. Section 17 is clarified by JD on how the islands of the Pacific had the option to be colonized by the Asians who showed up in New Guinea around 40,000 BC. This Asian gathering makes the predecessors out of Philippine Negritos and previously called the Austronesian. Their movements started from China, arrived at Taiwan and afterward the Philippines at around 3000 BC. The individuals who came to Sumatra and Java turned into the Malayo-Polynesian while the individuals who showed up in Northern New Guinea and Samoa turned into the Samoans. JD audits on section 18 the components which prompted the European overcoming Americas. The Europeans are better in food creation, training of creatures, delivering metals and weapons, association of armed forces, transportation and correspondence and strong political association which the individuals of early America needs. The individuals of the New World, for example, New Guinea, anyway are increasingly crude and in reverse and needs capacities to compose themselves. This was the motivation behind why the Europeans or the Eurasians have had the option to build up their state in their country without struggle and obstruction. Lastly part 19 talks about how the individuals of Africa came to be blacks. As needs be, in the past period, North Africans were whites who take after Middle Eastern and Europeans and communicate in Afro-Asiatic dialects. The dwarfs or little dark African individuals are generally restricted to Central Africa yet were dwarfed by indigenous individuals. The blacks possess just the majority of the Saharan Africa yet stretched out their inhabitance toward the East coast to Cape town. From that point they started to develop crops and tame creatures and grow generally in numbers. The epilog of this book responds to Yali’s question on why whites have been so fruitful with their exchanges and consistently have bigger loads contrasted and local people on a delivery exchange arrives at resolution. The book responds to his inquiry by parts and subtleties. The impact of land development and the earth obviously underlines the beginning of strength by the Eurasian whites. Predominance factors outlines the capacity of the Eurasian to tame plant and creatures superior to the individuals of the New World, the speed of their innovation which additionally accelerated the paces of relocation and their solid populace and size of their mainlands empower them to move and quest for additional chances to different landmasses. Besides, JD needs to look through further with his examination to think of more factors that could shield his hypothesis. He accepts that he can just do this through common recorded tests that should be explored. These include the historical backdrop of human social orders which are consistently unpredictable to comprehend than the lost dinosaurs of the old world (McGoodwin). Work Cited: McGoodwin, Michael. Jared Diamond: Guns, Germs and Steel. (2000). April 10, 2008 http://mcgoodwin. net/pages/gungermsteel. html.

Siemenss knowledge management strategy Essay Example | Topics and Well Written Essays - 2000 words

Siemenss information the executives methodology - Essay Example This paper talks about that the capacity of the legislature to ensure and utilize the scholarly capital of the workforce decreases with an expansion of the retirement rate among the government workforce. The organization loses its convenient dynamic capacity with the absence of basic information. Where there is absence of information the board, organizations are neither ready to execute their activities in an opportune way nor they ready to finish the venture inside the assessed cost. Having evaluated this predicament, an agent of the Aberdeen Group stated, â€Å"Knowledge laborers today are losing efficiency in an interminable quest for data they know dwells in the association however isn't effectively accessible†. One route for an office to spread the basic information on program to a wide scope of partners is by executing a powerful information system alongside an endeavor wide technique of information the board. Groups profit by this adaptability by increasing an approach to understand the impacts just as interdependencies of the continually changing situations along the project’s life. The information an office has at one point in time is just simple portrayal of the transient conditions. There should be a proper information the executives procedure set up to comprehend the connection of the information with various factors and to utilize it in the dynamic procedure. The information the executives procedure empowers the laborers to utilize the information in the dynamic procedure as they can totally comprehend various parts of the information. This paper investigates the information the executives procedures actualized by the Siemens Company. Writing Review The Frid’s Knowledge Management Model Various systems and models have been routinely proposed for information the executives. One of such models is the Frid’s Knowledge Management Model. The Frid’s Knowledge Management Model partitions the evaluation levels of informat ion the board development into five levels. These five levels are â€Å"knowledge disordered, information mindful, information centered, information oversaw, and information centric† (Haslinda and Sarinah, 2009, p. 195). The principal level suggests that associations will in general understand and actualize the Frid system of information the executives by working upon the vision, targets, and files of information the board. So as to streamline on their capability of information the executives, associations will in general promoter and adjust the departmental vision of information the board. The second degree of information mindfulness believes associations to be at a higher advance than the ones at information disordered. Now, associations need to concentrate on the advancement on a guide of information the board and a cooperative working with the workplace of information the executives. The third level expects associations to cover the parts of implantation simply like in th e lower two levels. At this level, associations need to coordinate the information the board into the procedure building, create introductory foundation of administration, preparing and information the board, and make the financial plans comprehensive of information the executives. â€Å"[T]he fourth level named as information oversaw receive the major exercises proposed in level one, two and three other than associations should endeavor to implant information the executives in execution surveys and furthermore in marketable strategies apart† (Haslinda and Sarinah, 2009, p. 193). Information driven is the most elevated level of the usage development of information mana

Define our approach to developing a Lifce Cycle Cost for the RRRP - to Research Paper

Characterize our way to deal with building up a Lifce Cycle Cost for the RRRP - to assist prime with creating consistent way to creating and handling specialized arrangements - Research Paper Example By progressing in the direction of expanding an incentive as far as accomplishing monetary intensity and incentive through bringing down the most reduced long haul expenses of possession, a great target will be accomplished for all the offices. The evaluation of life cycle costs incorporates the support to the grave expenses and gives a technique to precisely consider long haul choices. Six diverse radar test focuses have met up so as to make a solitary brought together program to supplant their current maturing radar frameworks, subsequently this new umbrella association is the one that stands to profit the most from the improvement of the radar life cycle. The principal stage in the improvement of the radar life cycle is the securing stage, where old and damaged pieces of the framework would should be supplanted by new parts. One of the primary viewpoints which must be contemplated is that the current radar frameworks are fifty years of age and in this manner for all intents and purposes out of date, and will require intermittent overhauls of both programming and equipment, which would just include further expenses. How frequently such redesigns would need to happen would rely on how regularly PC limits would increment. For instance, Moore’s law expresses that the quantity of transistors that can be set cheaply on an incorporated circuit would twofold at regular intervals, so this successfully implies existing advances would become out of date rapidly. Subsequently equipment and programming overhauls might be required at any rate once every four to five years. Additionally, on account of more seasoned frameworks, makers of a por tion of the parts could quit making them and it would get hard to supplant the parts, in this manner requiring overhauls, since certain segments are not, at this point accessible. Where radar frameworks are concerned, the exactness and unpredictability prerequisites are likewise very high; in this manner the limit of all the

Why only Thailand had not been under colonial rules Research Paper

Why just Thailand had not been under frontier rules - Research Paper Example European yearning for exchange and utilization, creation realms and misuse of the slave work has delivered an enormous effect on numerous locales of the world. Though Spain was a pioneer in triumph and pilgrim extension driving American native populace out so as to have their spot and plant the new religion, other European domains took up the twirly doo toward this path of improvement. The most remarkable frontier domains were the Netherlands, Russian Empire, France and Great Britain. Trying to deal with however many advantageous domains as could be expected under the circumstances, the realms continued spreading their impact over the New World, Africa and Asia. As the world had seen the main flood of decolonization at the turn of the nineteenth century when the regions of the New World won their freedom debilitating Spain as the pilgrim domain, different settlers put their focus on the nations of the Old World, regions of South Africa, India and Southeast Asia specifically. The historical backdrop of the Southeast Asian locale was set apart by the provincial guideline and constrained communication between local governors and the remote powers that came to overcome and misuse the domains financially. Normally, the starting points of the imperialism approach lay in the support of Western human advancement, in Europe. Though the principle homesteaders of the district were France and Great Britain, the Southeastern provinces included Burma, Singapore, Vietnam, Laos, Cambodia, Indonesia and East Timor (Ingkhaninan). The start if extension occurred in the sixteenth century when Spain started obtrusive war against the Philippines overcoming the islands and keeping up authority over them until 1898. Indochina, in its turn, turned into a field for French forceful development with Vietnam and Cambodia being colonized and transformed into the alleged Indochinese Union. Afterward, in 1893, French settlers vanquished Laos. Thusly, nearly the

Why is global distribution more difficult than domestic distribution Essay

For what reason is worldwide appropriation more troublesome than household dissemination - Essay Example Conveyance is one of the fundamental pieces of promoting. There are really numerous sorts of dispersion channels. This could incorporate wholesalers, retailers, operators, direct deals, and the abroad and Internet merchants. At the point when items are produced, they are typically dispatched to the merchant. The wholesaler at that point places them in the market somehow or another for the clients or retailers to purchase. As indicated by Philip Kotler, another recognized teacher of International Marketing said that the conveyance channels can have a few levels (www.wikipedia.org). He expressed that the least complex level, also called the zero-level channel, has no delegates locked in. The following level, called the one-level channel, presents one middle person, for example, for assembling products a merchant and in shopper merchandise a retailer. It would be reasonable if these two levels are applied in little markets. Be that as it may, in bigger markets, the second-level is progressively suitable to utilize. A distributer, for example is to a great extent used to extend the conveyance to the incredible number of a couple, neighborhood retailers. Worldwide dispersion is a kind of conveyance wherein items fabricated by an organization are conveyed to all the business sectors around the world. Despite the fact that there are a few troubles with which how items are disseminated, interestingly, a producer has a greater possibility of getting more pay. With worldwide dispersion, one must ensure such a significant number of things, for example, what to use as method of transportation, how to appropriate them appropriately to all the wholesalers from around the globe, what are the methods for speaking with the merchants, and how to ensure that the items are best remained careful until they are purchased by clients. At the point when an organization chooses to do a worldwide dispersion, its fundamental need is to effectively convey its items to the purchasers so they win the certainty of their clients and even increase increasingly forthcoming purchasers all the while. In the event that in no way, shape or form, this turns into a triumph, the organization would without a doubt acquire benefit therefore, it will likewise be uplifting news to its clients. Not exclusively are the clients going to get great items, they may likewise have the option to purchase these items at lower costs later on. What is local conveyance While worldwide dissemination is worried about the conveyance of items in many pieces of the world, local dispersion is just worried about the circulation of items inside a specific range. For example, on the off chance that an organization is situated in one nation, at that point with household conveyance, the items are just dispersed in that nation. Besides, on the off chance that there are organizations in certain pieces of the world, at that point those nations where these organizations are found are just the ones being dispersed by the items. One may state this is a childish activity, in any case, with household conveyance, makers are guaranteed promptly that their items are moved effectively and rapidly. There are numerous reasons why most organizations are into household appropriation. For a certain something, it requires less costs. Something else is that makers can promptly know how their items are getting along on the particular spots they have appropriated their items. Cor respondence is significant with regards to business. on the off chance that one's merchants are less

The definition of Gonzo journalism essay

Whats a Gonzo journalism? This style of journalism means includes the reporter as a first person in the story, and mostly its a report that is mostly based on the journalists personal emotions and experiences. If to compare with traditional journalism that is used to be written in a kind of â€Å"detached† style, Gonzo journalism ignores these rules and uses the personal approach. Such methods as using profanity, exaggeration, humor and sarcasm are usual for this style. Hunter Thompson was the first reporter who used this style in his articles in 1970, so its possible to say he was a pioneer of this style. Here are the main characteristics of this type of writing: this style is deeply involved into â€Å"popular† subjects of drugs, politics, violence, sex and sports; it usually describes famous people as writers, musicians, politicians and actors; according to this style, the author may find themselves moving away from the main subject of the article; a lot of vulgarity, satire, and sarcasm that are used as humor; supreme studying of the situation. Thompson used the â€Å"Gonzo fist† as a symbol of Gonzo journalism. It seems that he invented an active and independent style of journalism. Instead of just accepting the editors task, he wanted to be intimately involved with people and events he was describing. In opposite to the standard â€Å"recording model† work of journalists, Gonzo journalists interact with events and people, and create bright and even interesting articles that attract readers even more than standard journalism style. Why Gonzo journalism became so much popular? The main goal of this style is to create a scandalous, brutal honest, or subjective article that is based on reporters real experience. We can say that Gonzo journalists are not always protected from law enforcement efforts, thats why even the legal bifurcation of their actions could be put in the news story. After all, then Gonzo journalism can be called an essential and very effective way of gathering and propagation information. Gonzo writing is the most amusing, so needless to say that its development is quite important for the journalisms future. At some point, all media accepted this style and incorporated it because Gonzo style allows keeping subjects fresh and views them at new angles. This style of journalism stays the most popular style that have ever been used in journalism. The published articles are always surrounded by the interest of readers because apart from standard reports, people need something unusual, like scandal reports filled with emotions, sarcasm, and vulga rity.

Harriet Tubman Essay - 2304 Words

Harriet Tubman By Blake Snider December 5, 2010 Professor J Arrieta Seminar Critical Inquiry Harriet Tubman is a woman of faith and dignity who saved many African American men and women through courage and love for God. One would ponder what would drive someone to bring upon pain and suffering to one’s self just to help others. Harriet Tubman was an African American women that took upon many roles during her time just as abolitionist, humanitarian, and a Union Spy during the American civil war. Her deeds not only saved lives during these terrible time’s but also gave other African Americans the courage to stand up for what they believe in and achieve equal rights for men in women in the world no†¦show more content†¦The sad part is that people that thought the men were the most important workers, but without the women none of the duties would have been finished. They served and equal role in making the plantation work and weren’t given the credit they deserved. Without the women staying in the house and looking after the children or cooking the meals, none of the men would have food or somewhere to sleep when they were done with their work. One can see that every duty should’ve been seen as equal. The women could do the same duties as the men and vice versa either way the duties are all needed to make the system work. Women’s rights have improved drastically since that time but there still is a stigma that men are better than women. This type of view is wrong and shouldn’t even be thought about in the world we live into today. Woman server a great purpose in the world we live in and should be considered equal in all aspects of life. If one were to ponder this idea seriously we can see without out women no children are born. The sad truth is that women still have to fight for their rights in every aspect of their daily lives. The typical women in society makes only .70 cents for every dollar that a man would make doing the same job. One would think that one hundred and fifty years later women would be considered equal counterparts to men. â€Å"There has been progress toward greater workplace equality, but we still have a long ways toShow MoreRelatedHarriet Tubman Essay586 Words   |  3 PagesHarriet Tubman Harriet Tubman was a very interesting women. Harriet Tubman, was born as Araminta Ross in 1819 or 1820 in Dorchester County, Maryland. Araminta Tubman had changed her name to Harriet after her mother, and Ross of course was after her father. Harriet was born into slavery. There were eight children in her family and she was the sixth. Her mother died when she was only five years old. The first person that ownedRead More Harriet Tubman Essay552 Words   |  3 Pages Harriet Tubman was an important African American who ran away from slavery and guided runaway slaves to the north for years. During the Civil War she served as a scout, spy, and nurse for the United States Army. 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History Of The Russian States Summary - 715 Words

History of the Russian states The chapter talks about Russia’s history and their failures and what ought to be done to bring order in Russia. This history is a description of various historical events in Russia including various leaders and their historical events and failures. This history is communicated in the form of a poem. The poet crafted the piece lamenting of various leaders who took leadership in Russia and never brought order. The persona that was used by the poet to communicate his ideas and message shows how Russian land is fertile and rich of useful resources. The persona at some instance calls for the foreigners to come to their land and bring order. They say the Germans liberal†¦.Well shower you with silver, of which†¦show more content†¦The chapter looks into various civilizations in the world. The world during this century was characterized by various civilization activities. The chapter looks at civilization I various aspects which include technologies that were used for v arious economic activities in various parts of the world as well as political development in this century. The chapter further looks keenly looks into the civilization in various parts of the world. The chapter looks at various aspects of the diverse economies of the world. The economic activities in the world at this century included mining in China and other parts of the world, pastoral communities of both Asia and West Africa. At the beginning of the chapter, we are introduced to the current perspective of Christopher Columbus as opposed to the praise he was accorded in the nineteenth century (Bontrager pg., 500). He, therefore, contributed to civilization and the movement of slaves from various parts of the world to America. Reflection After reading this chapter and especially where the author mentions Columbus, I learnt about the insight into civilization in America where Columbus was at its center as it is recorded in history that he was the discoverer of America. The knowledge that I gained after reading this chapter further helped me to understand how civilization occurred in various parts of the world and particularly the settlement and technological advancementShow MoreRelatedThe Emerald City1217 Words   |  5 PagesThe Emerald City What people don’t know about Seattle, Washington also known as The Emerald City, is that from May to September, it’s usually dry. Seattle is the most populous city in the U.S. state of Washington. Even with all the raining, it never storms. The city has only reported seven thunder storms in the last year. A lot of big names companies had there start here. The Space Needle is the largest landmark in Washington. 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Differentiating Between Market Structures Paper on Kudler...

Differentiating Between Market Structures on Kudler Fine Foods ECO/365 University of Phoenix Week 4 Individual Assignment March 11, 2013 Differentiating Between Market Structures The analysis will apply important microeconomic concepts toward the competitive strategies of the Kudler Fine Food Virtual Organization, which affect its long-term profitability. The analysis will evaluate the differences between market structures and review the organization’s strategic plan, marketing overview, market surveys, and other material to evaluate the organization’s competitiveness in the marketplace, including its customers’ views. The analysis will identify the market structure that best applies to the organization, and assess how the†¦show more content†¦The firms profit maximizing output is less than the output associated with minimum average cost. The firm’s demand curve is not flat but is downward sloping. Thus in the long-run the demand curve will be tangential to the long-run average cost curve at a point to the left of its minimum. The result is excess capacity.† Also according to Investopedia (2013), â€Å"These types of firms are inefficient; it is usually the case that the costs of regulating prices for every product sold far exceed the benefits of such regulation. However, it would not have to regulate every product and every firm just the most important ones.† A firm could be said to be marginally inefficient because it produces at an output where average total cost is not a minimum. This type of market is a productively inefficient market structure because marginal cost is less than price in the long-run. Markets are also inefficient as the price given is higher than marginal cost. The competitive strategies the analysis recommends are as follows: 1) Continue with plans to automate inventory and ordering systems, 2) Hire someone with financial background to help Kathy, 3) Develop a website and ordering system, 4) Develop the catering side of the business, 5) Finish site location for Carlsbad store, 6) Open Carlsbad store and close Del MarShow MoreRelatedKudler Fine Foods: Analysis of the Market Structures and Strategic Planning1079 Words   |  4 PagesAbstract This paper presents an analysis of the market structures, strategic planning, market environment, and internal environment of Kudler Fine Food in order to suggest the best market structure which can be helpful for its long-term profitability and recommend strategies which can make it more competitive and successful among its industry rivals. Difference between Market Structures There are four types of market structures: Monopolistic Competition, Monopoly, Oligopoly, and Perfect CompetitionRead MoreDifferentiating Between Market Structures1598 Words   |  7 PagesDifferentiating Between Market Structures Jennifer Lavallee ECO/365 May 27, 2013 Market structure is the physical characteristics of the market within which companies react. This means that there are different kinds of market structure based on how companies work together within a particular industry. Location and product have the most to do with determining the market structure. There are four defined market types. The first market structure is called the perfectly competitive market. TheRead MoreEco 365 Uop Differentiating Between Market Structures Essay1031 Words   |  5 PagesDifferentiating Between Market Structures ECO365 Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. This paper discusses how the organization competes in the marketplace and the strengths and weaknesses of the company according to the marketing surveys their customers completedRead MoreKudler Fine Food- Eco 365 Essay1106 Words   |  5 PagesDifferentiating Between Market Structures in Kudler ECO 365/ Lisa Messemer Sharonda Shelton July 23, 2012 Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The

Martin Luther King And The White House - 922 Words

Martin Luther King and The White House Throughout the Civil Right Movement, Martin Luther King, Jr. (MLK) and other civil rights leaders worked with the executive branch to move towards equal rights. Though the civil rights movement spanned many administrations, the most progress occurred during the terms of President Kennedy and President Johnson, thus we will examine the relationship between two different Presidential administrations Martin Luther King, Jr. Each correspondence between the two groups is different. They vary in formality, recipients, and purpose; therefore these primary sources also show the evolution of the relationship. Citizens of this country, especially minorities, have not always been treated with rights grant to†¦show more content†¦Johnson (Civil Rights). Though Martin Luther King Jr. worked very closely with the White House, many of the early correspondences were very formal. Two prime examples of this are his invitation to John F. Kennedy’s inauguration and a telegraph sent in response the Birmingham bombing (Figure 1). The stiffness of the invitation might seem obvious, but it is very important to note. Though MLK did not attend the ceremony, the letter signifies the desire of the administration to have him seen as a political ally. Two years later MLK sent a telegram to the White House. In the telegram, he condemns the bombing and implores the Kennedy administration to make change saying, â€Å"However, I am convinced that unless some steps are taken by the federal government to restore a sense of confidence in the protection of life†¦ we shall see the worst racial holocaust this nation has ever seen,† (Figure 1). This is not a suggestion passed along casually, but an attempt to establish respect on a very perti nent issue. It is true that corresponding with the highest position in the land might call for some formality, but MLK was often times informal during one on one conversation with White House personnel. This can be seen in his letter to Special Assistant Frank D. Reeves. In a letter written on February 28, 1961 King addresses Reeves as one might a friend. King only uses last names in both his greeting and closing of the letters. Moreover, King reveals his personal thoughts on

How The World Has Changed Through The Eyes Of The People

The Authors use expository to show how the world has changed through the years each book was made in the eyes of the people. Also it shows how things have changed since the time they were written then and the way they are written now. â€Å"An author s purpose is the reason an author decides to write about a specific topic. The author must decide whether his purpose for writing is to inform, persuade, entertain, or explain his ideas to the reader. In To Kill a Mockingbird it takes place in Alabama during the Depression, and is narrated by the main character, a little girl named Jean Louise Scout Finch. The story shows how a small town lawyer can make a big difference in a racist community. The Help takes place in 1960s Mississippi where a†¦show more content†¦This quote is an ideal example of my selected theme because it shows how Atticus is treating everyone the same way and the way that he wants to be treated. At this time in the novel Atticus is talking to Link about the differences of blacks versus whites. â€Å"You know the truth, and the truth is this: Some negroes lie, some negroes are immoral, some negroes are not to be trusted around women. This is the same idea with white men.† (Lee chapter.23) This quote shows that some characters (well Atticus) care about others and sees that blacks are not the only bad people in this world.This quote is a good example of my theme because it shows how Atticus treats everyone the same black or white. The death of Aibileen s son Treelore. â€Å"But it wasn t too long before I seen something in me had changed. A bitter seed was planted inside a me. And I just didn t feel so accepting anymore.† (Stockett chapter 14)This quote shows that Aibileen wants equality for all. If someone kills her son it should be known to everybody. This is an important example because it shows important equality is. The presentation for equality is unique because its not show as trying to treat others the same, but to show and make everyone feel what you have to go through. Aibileen is seduced into Skeeter s plan by the sudden hope of truth â€Å"Truth†¦ It feels cool, like water washing over my sticky-hot body. Cooling a heat that s been burning me up all my life.† (Stockett chapter 15) Individuality is the

Conflict between states and conflicts resolution free essay sample

Conflict usually occurs primarily as a result of a clash of interests in the relationship between parties, groups or states, either because they pursuing opposing or incompatible goals. Although the term war is sometimes used as a synonym for conflict, it is more usual to restrict the meaning of war to violent conflict, involving armed forces. But like war, conflict is and has been throughout history a normal way of conducting disputes between political groups within human society. As David Weeks puts it, â€Å"conflict is an inevitable outcome of human diversity and a world without conflict is not desirable, because it would mean a world without diversity. † Mean of conflict It as an activity which takes place when conscious beings wish to carry out mutually inconsistent acts concerning their wants, needs or obligations. Conflict is an escalation of a disagreement, which is its common prerequisite, and is characterized by the existence of conflict behaviour, in which the beings are actively trying to damage one another. We will write a custom essay sample on Conflict between states and conflicts resolution or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Character of a conflict is largely shaped by the causes of the incompatibility. The character is often linked to another and many of the ongoing conflicts. Causes for the conflicts between states can be grouped as: 1- Political:- i. Incompatibility over political system ii. Desire of succession iii. Desire of autonomy iv. Power relation 2- Socio-culture:- incompatibility over ethnic religion or ideological conception 3- Economic:- incompatibility over distribution of resources 4- Territorial:- incompatibility over boundaries, regional dominance or autonomy We are mainly concern about territorial conflicts which are the part of political geography. On this we will only discuss about nature of boundaries related conflicts between states in all over the world. Types of conflicts There are mainly four types of conflicts which take place in different parts of world. It can be between two or more states and also within the states. Its intensity is differing among these fragile states, its intensity is depend upon the current socio-economic-political situation of the states. 1- Intra-state conflict 2- Inter-state conflict 3- Non-state conflict 4- Extra-state conflict Five Beliefs that Propel Groups or States towards Conflict Roy Eidelson and Judy Eidelson (2003) investigated some of the important roles that beliefs may play in triggering or constraining conflict between groups. On the basis of a review of relevant literature, five belief domains stand out as especially noteworthy: Superiority, injustice, vulnerability, distrust and helplessness. 1. Superiority Individual-level core belief: This core belief revolves around a persons enduring conviction that he or she is better than other people in important ways. The cluster of attitudes commonly associated with this belief includes a sense of specialness, deserving ness, and entitlement. Group-level worldview: Many of these elements are also present in the superiority worldview at the group level. This worldview encompasses shared convictions of moral superiority, chosenness, entitlement and special destiny. Several joint working committees of the American Psychological Association have identified belief in the superiority of one groups cultural heritage (history, values, language, traditions, arts and crafts, etc. ) over anothers as a defining characteristic of the phenomenon they termed ethnocentric monoculturalism. 2. Injustice Individual-level core belief: The perceived mistreatment by specific others or by the world at large. This mindset can lead the individual to identify something as unfair which is merely unfortunate, and thereby to inappropriately engage in retaliatory acts. Group-level worldview: The injustice worldview reflects the in-groups conviction that it has significant and legitimate grievances against another group. This mindset can mobilize powerful and violent collective insurgencies, especially because shared perceptions of injustice typically heighten the identification and allegiance that individuals feel towards their group. Further, these assessments of mistreatment are particularly common across cultural divides because different cultures tend to have different definitions for what constitutes justice, and different norms for how it should be achieved. 3. Vulnerability Individual-level core belief: The vulnerability core belief revolves around a persons conviction that he or she s perpetually living in harms way. Vulnerability involves a persons perception of him or herself as subject to internal or external dangers over which control is lacking, or is insufficient to afford him or her a sense of safety. Group-level worldview: Important parallels to this individual-level core belief are present in a collective vulnerability worldview that again appears to be widespread among ethnic groups. Fears about the future are the most common cause of ethnic conflicts and often produce spiralling violence. The vulnerability worldview is catastrophic thinking in which a groups imagined worst case scenarios take on the inexorable logic of inevitability. 4. Distrust Individual-level core belief: This core belief focuses on the presumed hostility and malign intent of others. The critical role played by issues of trust in individual psychological development has long been recognized. The expectation that others will hurt, abuse, humiliate, cheat, lie, or take advantage usually involves the perception that harm is intentional or the result of unjustified and extreme negligence. People who consistently assume the worst about the intentions of others prevent truly collaborative relationships from developing. Group-level worldview: As an extension of this individual-level core belief to larger groups.  the distrust worldview focuses specifically on perceptions of out groups and revolves around beliefs that the other is untrustworthy and harbours malign intentions toward the in-group. 5. Helplessness Individual-level core belief: The conviction that even carefully planned and executed actions will fail to produce desired outcomes. In some cases, the individual may perceive him or herself as lacking the ability necessary to attain a goal. Regardless of the ex tent to which helplessness is a matter of distorted perception or objective reality, this core belief tends to be self-perpetuating because it diminishes motivation. Group-level worldview: The helplessness worldview describes a collective mindset of powerlessness and dependency. The extent to which a group perceives itself as helpless reflects assessments not only of its capabilities, but also of whether the environment is rich or poor in opportunities for group advancement. Territorial conflicts are main causes of disputes between states which leads to a situation like war with each other. And territorial conflicts occur mainly due to the boundary disputes’ between states. In the world, boundary disputes is a one of the main cause for the conflicts between states so we emphasise mainly boundary disputes between states . to understand the boundary dispute , first of all we need to familiar with its main term boundary which is main fragile factor for conflicts. Boundary A boundary is a real or imaginary line that separates two things. In geography, boundaries separate different regions of the Earth. OR Vertical plane between states that cuts through the rocks below and the airspace above the surface. Physical Boundaries The most obvious type of boundary is a physical boundary. A physical boundary is a naturally occurring barrier between two areas. Rivers, mountain ranges, oceans, and deserts can all serve as physical boundaries. Many times, political boundaries between countries or states form along physical boundaries. For example, the boundary between France and Spain follows the peaks of the Pyrenees Mountains, while the Alps separate France from Italy. The Strait of Gibraltar is the boundary between south-western Europe and north-western Africa. This narrow waterway between the Atlantic Ocean and the Mediterranean Sea is an important political, economic, and social boundary between the continents. Rivers are common boundaries between nations, states, and smaller political units such as counties. The Rio Grande forms a large part of the boundary between Mexico and the United States. Political Boundaries Political boundaries are the dividing lines between countries, states, provinces, counties, and cities. These lines, more often called borders, are created by people to separate areas governed by different groups Sometimes, political boundaries follow physical boundaries. Political boundaries change over time through wars, treaties, and trade. After World War II, the map of Europe was almost completely redrawn. Germany’s eastern border was moved farther west, and the country itself was later divided into East and West Germany. In 1803, the United States bought 2,147,000 square kilometres (828,800 square miles) of land in a treaty with France. This land, the Louisiana Purchase, expanded the size of the U. S. to include the areas that are now Arkansas, Missouri, Iowa, Oklahoma, Kansas, Nebraska, and parts of Minnesota, North and South Dakota, New Mexico, Montana, Wyoming, Colorado, and Louisiana. The western boundary of the U.S. moved from the Mississippi River to what is now Yellowstone National Park. Other Boundaries Political boundaries are just one type of artificial, or man-made, boundary. Other boundaries created by people includelinguistic, economic, and social boundaries Linguistic boundaries form between areas where people speak different languages. Often, these boundaries match political boundaries. For exam ple, the predominant language in France is French, and the predominant language in Germany is German. Economic boundaries divide people with different incomes or levels of wealth. Sometimes these boundaries fall on national borders. The border between the developed country of the United States and the underdeveloped country of Mexico is an economic boundary as well as a political one. Natural resources also play a role in economic boundaries. Social boundaries occur where social differences lead to unequal access to resources and opportunities. Some of these boundary issues include race, gender, religion, and physical abilities. In some places, women may not have access to certain jobs or be allowed to travel in certain areas. In Saudi Arabia, for instance, all women must have a male guardian. This guardian’s approval is required for women to travel, seek health care, manage personal finances, marry, or divorce. This social boundary discourages many women from seeking leadership positions in business or government. Social boundaries can also form along religious lines. The nation of Sudan has many distinct religious social boundaries. Northern Sudan is mostly Muslim, southwestern Sudan is mostly Christian, and southeastern Sudan has more followers of animism than the other two regions. Sudan suffered more than 20 years of civil war, and South Sudan voted to secede from Sudan as a separate nation in 2011. Boundary Dispute:- When two countries disagree about the border that separates them. There are the four types of boundary dispute 1. Definitional disputes (positional disputes) Countries disagree over the legal language of the boundary in the treaty. One country will sue another in World Court. 2. Locational disputes arguments arise when definition of boundary isn’t questioned, but interpretation of the boarder is. usually a physical boarder has shifted -e. g. a river 3. Allocational disputes (resource disputes)arguments arise when definition of boundary isn’t questioned, but the use of it is. Disagreement over who should have access Resources Usually in the ocean or underground. 4. Operational disputes (functional disputes) Arguments arise over how the boarder should be administered e. g. disagreements over immigration and trade. Major reason for boundary dispute This is a main question about the conflicts between statesthat is important to our world today. For example, Israel and Palestine are fighting over land right now and this conflict can be disastrous to many. China is also disputing Japan and the Philippines over two islands as well. So, this question is very alive and well today. With that said, there are many reasons why nations dispute over land. Perhaps the greatest reason why nations dispute land is due to natural resources. What makes land very valuable is what is on or under the land. For example, is there is gas, gold, oil, or any number of other commodities, then that land is very desirable. This is the case with China, Japan and the Philippines. There are debating the deposit of natural gases in the disputed area. Another reason of dispute is access to water, which make the land more fertile. In short, there is usually something about the land that both nations want. Another possible cause is the lack of clear borders. This is what the problem is in the South China Sea and it is also why there is conflict to some extent as the ice melts in the Arctic. The Palestinians and Israelis are not fighting over resources but over the land itself. Sometimes, land is a surrogate for a desire on each side to have power. Often boundary disputes result from differences between distinct cultures, ethnic groups, or political systems. For instance, the mainland Chinese claim that both Tibet and Taiwan are part of China, whereas both India and Pakistan lay claim to Kashmir. Boundary disputes resulting from religious differences include the one just mentioned (between India and Pakistan), as well as various disputes in the mideast. Boundary disputes resulting from ethnic differences are also important, such as those between the Turks and the Kurds. Top ten boundary disputes are describe as fallow:-  · Iran-Iraq-Turkey: the Kurdish homeland issue  · China-Japan-Taiwan: the sovereignty dispute over the Senkaku/Diaoyu Islands and related maritime boundaries  · Japan-Russia: the Kuril Islands/Northern Territories sovereignty dispute  · India-Pakistan: their dispute over Jammu and Kashmir  · Iran-United Arab Emirates: the dispute over Abu Musa and the Tunb islands  · China-South Korea: their unresolved maritime boundary  · The Spratly Islands, disputed among China, Malaysia, the Philippines, Taiwan, and Vietnam. Brunei also claims maritime jurisdiction there.  · Japan-South Korea: the sovereignty dispute over Liancourt Rocks (Tokdo/Takeshima) and the related maritime boundary issues  · Armenia-Azerbaijan: the issue of Nagorno-Karabakh The world is divided in countless ways, by seas, cultures, languages, religions and wealth. But the most contentious divide is that of the political borders. They can be traced back to the early Egyptian Dynasties and have shaped the history that we know today. As a result of their long history, borders are ever changing and continually disputed. Some disputes end up being peacefully solved, some end in war, and some continue to this day. Abkhazia and South Ossetia Claims: Georgia vs. Republic of Abkhazia and Republic of South Ossetia Both Abkhazia and South Ossetia are breakaway republics from Georgia in the Caucasus. The two little known territories have battled for independence from Georgia since the 1920s, but are still unsuccessful in their claims. As a result of the Russian Revolution in 1917, under the Soviet Union, Abkhazia and South Ossetia became part of Georgia as two autonomous republics. However, Abkhazia and South Ossetia declared independence from Soviet Georgia in 1923 and 1922 respectively, after wars in the 1920s. Further troubles started in the early 90s, during the demise of the Soviet Union, when Georgia declared independence from the USSR, and adopted its old constitution. Many believed the old constitution would eliminate the autonomy of the regions, but in fact it didn’t. The troubles eventually led to wars in 1992 and 2008. After the 2008 war, Russia officially recognized the countries as two, separate and individual states, and along with Nicaragua, Venezuela, Nauru and Vanuatu is one of the only countries to officially recognize the states. The UN, EU and NATO, however, refuse to recognize Abkhazia and South Ossetia as sovereign states. Kosovo Claims: Republic of Serbia vs. Republic of Kosovo Here we have another, more famous dispute, regarding land that once belonged to a socialist republic. This time however, it involves the Socialist Federal Republic of Yugoslavia. Yugoslavia has a long and interesting history, but we will be concentrating on the decline of the socialist state in the 1990s. During the demise, 5 new states were formed: Bosnia and Herzegovina, Croatia, Macedonia, Slovenia and FR Yugoslavia. FR Yugoslavia also contained the autonomous region of Kosovo. War broke out in 1998-99 when the â€Å"Kosovo Liberation Army† fought for independence against the Federal Republic of Yugoslavia. The UN was very much on the side of the KLA, and helped with the bombing of FR Yugoslavia. After the war, FR Yugoslavia relinquished all claims to Kosovo and accepted it as a UN controlled region. FR Yugoslavia then split into two individual states, Serbia and Montenegro, in 2006. Kosovo then declared independence from Serbia, on 17th February, 2008, with its capital city as Pristina. It is officially recognized by 80 UN member states, plus Taiwan. It is a member of the IMF and World Bank Group; however it is still, technically, a partially recognized state.

starbucks a global brand

Question: How did the CEO make starbucks a global brand , Benefits of effective relationship marketing in international market and benefit of customer commitment toward the brand ? Answer: Brand that is popular and widely accepted by not only the local consumers, but by the consumers all over the world is known as a global brand. Organizations that are responsible for producing global brands always identify the relative attractiveness of each market for that brand. (Swoboda et al. 2012). International marketing refers to a marketing strategy performed by transatlantic companies or across the border. Within this marketing, the companies are forced to extend their techniques that they use in the main country. In the beginning, Starbucks was just a single caf out in Seattle. They used to make great coffee but their structure was like any other coffee shop with no uniqueness and differences. Then the CEO of the organization implemented some strategies that allowed Starbucks not only to gain competitive advantage but also to become a global brand (Kotabe et al. 2014). Some of those major strategies were values for values, allowing employees the best chance to succeed and listen accurately before responding. Relationship marketing includes several benefits for an organization that is planning to make their mark in global markets. Communication through social media, which is an important tool of relationship marketing, allows an organization to connect with the customers or the followers by sharing relevant content with them that is both educational and entertaining. On the other hand, customers want to feel special and important as most of the times they do not get to feel that way in other areas of life (Swoboda et al. 2012). An organization can fulfill those needs of the customers by providing something that is more than just a product or service such as an experience that they will remember for a long time. A memory that an organization can create with its customers by relationship marketing will drive them to come back more quickly and frequently, thus develops business opportunity. The biggest benefits of customer loyalty comes from word-of-mouth advertising when existing customers of an organization such as Starbuck will recommend the brand to his friends and families. Besides, an organization will be able to keep its strong even in poor times, as loyal customers will never walk away. The Chinese changed the tea drinking habit because tea is one of the oldest cultures of China. The Chinese are working towards, and researching to the method of effective tea drinking made them go with the change in the culture. The consumers of China even want to divert their traditional views about the drinking and are trying to be more western is also the reason of changing the tea habit of China. China is an important part of the market in the Starbucks because, after 14 years of persuasion to China and make them buy the foreign coffee culture the Starbucks aimed to make the rapid expansion of the company. The company even aimed to capture a larger market with the strategy of going local rather cultural. It is expected that Starbucks will gain more success by targeting local preferences rather than cultural preferences. A joint venture of the company is defined as the commercial enterprise taken up jointly by either two or more parties retaining the individual identities (Kotabe et al. 2014). The advantages of the joint ventures in China are: The class of consumers expands in a rapid sense. The middle and upper class of people can now afford to buy commodities beyond necessity. Western brands are regarded as the most demanding because the brands provide good qualities of products and customer service. Also, the western franchises bring new and updated system is the business procedure. China made effective measures for the business owners to come and establish their business or making a franchise or enter in the joint venture. The second and third tier cities are now open for the business as there is an increase of potential customers who would prefer expensive and Western commodities. The disadvantages of the joint ventures in China are: The intellectual property protection is not secured in the business with an inadequate legal framework. Many local companies take the name and logo to form a fake company which may adversely affect the goodwill of the qualified brands. The local managers do not have management skills. The evaluating license is a tough job. Lots of markets increase the competition hence; sometimes the product has to be sold at fewer prices to survive in the market. Intermediate market entry mode is applied when an organization can transfer some of their value chain into a foreign market where it is going to expand its business. Four primary types of Intermediate entry modes are contract manufacturing, licensing, joint venture and franchising (Wang et al. 2013). Contract manufacturing entry strategy within intermediate market entry mode can be applied when an organization is planning to communicate with the foreign customers closely. Besides, if the foreign production costs are low including transportation cost, then companies deicide to transfer their manufacturing unit in that country. Biggest example of such decision is Apple as their biggest I-Phone manufacturing unit is located in China (Mukherjee and Tsai 2013). On the other hand, another intermediate entry mode strategy that is Discuss licensing is different from contract manufacturing as it contains long-term policies along with greater responsibilities to complete. One such example is the contract between Toyota and Witricity. References: Brown, M.A., Staver, B., Smith, A.M. and Sibley, J., 2015. Alternative Business Models for Energy Efficiency: Emerging Trends in the Southeast.The Electricity Journal,28(4), pp.103-117. Hattox, R.S., 2014.Coffee and coffeehouses: the origins of a social beverage in the medieval Near East. University of Washington Press. Kotabe, M., Jiang, C.X. and Murray, J.Y., 2014. Examining the complementary effect of political networking capability with absorptive capacity on the innovative performance of emerging-market firms.Journal of Management, p.0149206314548226. Mukherjee, A. and Tsai, Y., 2013. Technology licensing under optimal tax policy.Journal of Economics,108(3), pp.231-247. Swoboda, B., Pennemann, K. and Taube, M., 2012. The effects of perceived brand globalness and perceived brand localness in China: Empirical evidence on western, Asian, and domestic retailers.Journal of International Marketing,20(4), pp.72-95. Wang, K.C.A., Liang, W.J. and Chou, P.S., 2013. Patent licensing under cost asymmetry among firms.Economic Modelling,31, pp.297-307.

Sample Essay on Negligence - Tips on How to Write a Good Example Essay on Negligence

Sample Essay on Negligence - Tips on How to Write a Good Example Essay on NegligenceIn preparing for your sample essay on negligence, you must ensure that the essay is clear and concise so that it makes a strong first impression on your reader. The key to having a successful sample essay on negligence is making sure that it does not overwhelm you and, moreover, that it is extremely relevant to your readers.Sometimes we might feel that we don't need to write about certain things because the problem seems so large. However, the truth is that the mistake that most students make is to try to fit everything into their essay without thinking about all the points to be made. If you wish to succeed in writing a good example essay on negligence, then you should make sure that you are concentrating on the main aspects of the topic rather than trying to jam everything into your paper.One of the main points you need to make clear in your essay is that there are several types of negligence, each with its own implications. For example, the type of negligence can be carelessness, negligence which takes place due to carelessness or recklessness or, at worst, deliberate negligence. In addition, if the case is one of public policy, negligence is usually either a wrongful act or negligence by an employer. Here, the distinction between common and extreme negligence comes into play.While the law does not strictly define what is negligence and what is carelessness, there are certain guidelines on what type of negligence is considered extreme. For example, the type of negligence which is common may not always be severe enough to be defined as extreme.Therefore, in case you are trying to distinguish whether a particular case is extreme or not, you should focus on the issue in hand. The more you know about the facts of the case, the better chances you have of making a well-crafted example essay on negligence. Again, your focus should be on the main issues that you wish to raise.Another important aspect of a sample essay on negligence is that you do not try to write the whole thing from scratch. Rather, you should try to follow the examples given. Using the examples as a guideline will help you write the essay effectively and persuasively.Finally, the most important thing to remember is that your essay should not be too long. Ideally, you should try to keep your sample essay on negligence to no more than two hundred and fifty words. The reason for this is that a short yet effective example essay on negligence will be an effective introduction for your readers and a good starting point for you to explain your own case.Hopefully, you have gained some useful information from the information I have written here on sample essays on negligence. If you have, then you will be able to write a good example essay on negligence in no time.

Amazon Ads For Authors Two Case Studies Showing That They Do Work

Amazon Ads For Authors Two Case Studies Showing That They Do Work Amazon Ads for Authors: Two Case Studies Showing They Do Work Amazon ads have been the talk of indie author town since Amazon opened its AMS platform to all KDP users in 2016. While Facebook ads become increasingly competitive, as Mark Dawson already predicted on this blog back in 2015, Amazon has made huge improvements to their advertising platform, and are progressively becoming one of the most favored channels for marketing a book.Like any other advertising platform, the AMS platform comes with its own challenges and learning curve. And like any other platform, success largely depends on data analysis and iteration. In this post, we’ll analyze two case studies (one fiction, one nonfiction) and try to understand what these authors are doing right.A brief intro to Amazon AMS adsBefore we get into the case studies, it’s important to have a look at what Amazon ads do. If you’re already familiar with them - or have taken the Reedsy Learning course on Amazon ads for authors, or Dave Chesson's video training - you can skip th is part.When judging any advertising platform, you should think about four crucial things:Placement: where do the ads show up?Targeting: how can I decide whom the ads get shown to?Cost: when am I being charged? What is the minimum I need to invest?Analytics: how do I know if my ads are working or not?PlacementThere are two types of ads you can try on Amazon:Sponsored Product: these ads show up on search result listings and other books’ product pages (below the â€Å"also boughts†).The main thing to note is that his targeting is automatic.â€Å"Here’s my logic: Amazon knows! It’s creepy, but Amazon knows what you’re shopping for, what you’ve been looking at, what your interests are and how best to deliver the right advert at the right time.†For more insights into Joseph’s campaigns, take our free course on Amazon ads! Two of the 10 lessons are written by him and he shares everything about his process. On top of that, Joseph's a freelance book marketer on Reedsy. If you’re a non-fiction author looking to self-publish or to dabble with AMS ads, you can get in touch with him and seek his help.Takeaways for nonfiction authors:Try Sponsored Product ads first;If your book’s metadata is well-optimized, go for automatic targeting;Even if the ACoS isn't the best, consider the number of impressions you're getting and the impact in brand awareness.What's your experience with the AMS ad platform been like?   Share your insights with us below. If you have any questions for Annelie and Joseph, feel free to ask in the comments as well!

Richard Nixons Role in the Watergate Cover-Up

Richard Nixons Role in the Watergate Cover-Up While it is not known if  President Nixon  knew about or was involved in ordering the break-in at the Watergate Hotel, it is known that he and White House Chief of Staff H. R. Bob Haldeman were recorded on June 23, 1972, discussing using the CIA to obstruct the FBIs investigation of the Watergate break-ins. He even asked the CIA to slow the FBIs investigation, claiming national-security risks. These revelations led to Nixons resignation when it became apparent that he would probably be impeached. Denial When burglars were caught on June 17, 1972, breaking in to the Democratic National Committee headquarters at the Watergate Hotel- attempting to place wiretaps and steal secret DNC papers- it didn’t help their case that one of them had the phone number of the White House office of the Committee to Re-Elect the President. Nevertheless, the White House denied any involvement or knowledge of the break-in. Nixon did so, personally, as well. Addressing the nation two months later, he said not only that he was not involved, but that his staff wasn’t either. Three months after that, Nixon was re-elected in a landslide. Impeding the Investigation What Nixon did not tell the nation during his speech was that as early as two months before, less than a week after the burglars were caught, he was secretly discussing how to get the FBI to back off of their investigation. Haldeman, can be heard on White House tapes specifically telling Nixon that the FBI investigation was going â€Å"in some directions we don’t want it to go.† As a result, Nixon decided to have the CIA approach the FBI to take the investigation off their hands. The sentiment Haldeman shared with Nixon was that the CIA’s investigation could be controlled in ways that the FBI’s could not. Hush Money As the investigations went on, Nixon’s fear mounted that the burglars would start cooperating- and would tell everything they knew. On March 21, 1973, it was later revealed, the secret White House recording system taped Nixon discussing with White House Counsel John Dean how to raise $120,000 to pay off one of the burglars, who was demanding cash for his continued silence. Nixon went on to explore how they could secretly raise as much as a million dollars to distribute to the burglars- without the money being traced back to the White House. Some cash was, in fact, distributed to the conspirators as early as just 12 hours after that meeting. The Nixon Tapes After investigators learned of the existence of the tapes, Nixon refused to release them. When the independent counsel investigating Watergate refused to relent in his demands for the tapes, Nixon had the Department of Justice replace him. Only after the Supreme Court intervened to order the tapes released did Nixon comply. And even then, there was what has now become famous as the 18-1/2 minute gap. The tapes proved conclusively Nixon’s knowledge of and involvement in the cover-up and, with the Senate preparing to impeach him, he resigned just three days after the tapes were released. The new president- Gerald Ford- quickly turned around and pardoned Nixon. Listen Thanks to  Watergate.info, you can actually hear whats referred to the smoking-gun.

Personal statement. Application essay Example | Topics and Well Written Essays - 500 words

Personal statement. Application - Essay Example I enjoy helping them learn and I derive much joy in understanding how they discover new things in what adults find ordinary and boring. Like every primary school teacher I know, one of the greatest sources of happiness and fulfilment is to see the eyes and faces of children light up when they discover something new. It is like a lamp being switched on inside their minds. I am also at peace whenever I am with children, and I enjoy the noise and chaos that accompany them, a clear sign of their joy of life and of each one's infinite future possibilities. I see the world's future in each one, and I like it when they are noisy and active, eager to enjoy each other's company. I know how to make them quiet through a calm personal presence that adds to their enthusiasm. When I am in front of children, I know how to act according to what the situation demands and steer us all towards learning goals. I know how to motivate children and exercise patience when needed.

Coursework for Data Analysis Essay Example | Topics and Well Written Essays - 2750 words

Coursework for Data Analysis - Essay Example Growth: the coefficient for growth is given as 0.48663, this means that there is a positive relationship between growth and vote and as such for every unit increase in the growth, the dependent variable (vote) increases by a factor of 0.48663 and vice versa. Goodnews: the coefficient for goodnews is given as 0.64031, this means that there is a positive relationship between goodnews and vote and as such for every unit increase in the goodnews, the dependent variable (vote) increases by a factor of 0.64031 and vice versa. War: the coefficient for the war is given as -2.66658, this means that there is a negative relationship between war and vote and as such for every unit increase in the war, the dependent variable (vote) decreases by a factor of 2.66658 and vice versa. person: the coefficient for person is given as 3.04593, this means that there is a positive relationship between person and vote and as such for every unit increase in the person, the dependent variable (vote) increases by a factor of 3.04593 and vice versa. b) Perform tests for the statistical significance of the parameters of the independent variables inflation, growth and goodnews using the critical value of the corresponding t-distribution and the test p-value. Interpret the tests results. Inflation: the computed t-distribution is given as -1.37 whose |-1.37| is 1.37 a value less than the critical value of 2.0423, meaning that we fail to reject the null hypothesis. Similarly using the p-value we get that the p-value is 0.183>0.05 (significance level), leading us to accept the null hypothesis and thus concluding that the parameter of inflation is insignificant in the model at 5% significance level. growth: the computed t-distribution is given as 3.03 a value greater than the critical value of 2.0423, meaning that we reject the null hypothesis. Similarly using the p-value we get that the p-value is 0.006

Amateurism in Ncaa football Essay Example for Free

Amateurism in Ncaa football Essay The National Collegiate Athletic Association is corrupted with sneakiness, unfairness and greediness, particularly in division one colleges. In North America, sports play a huge role, especially sports like football, hockey, basketball and baseball. Sometimes this causes us to become vanished of fairness, like are the players being treated right? A great example of injustice in sports is amateurism of football players in division one colleges. Division one and division two athletes must obtain amateurism, which is playing the sport as a hobby rather than for the money, many would define amateurism as worthy but it is really tainted and monopolized! Should NCAA athletes get paid? Numerous of people would easily answer no because college athletes are on scholarships and various athletic departments loses money even with a winning record. Also college athletes have advantages with free tuition, books, living expenses, food, clothing and health. Although all of these features appear wonderful but there are more cons than pros of amateurism. For example the NCAA is a business that are making money out of these athletes basically for free and yes they do receive tuition but that does not compare to the large amount of money the NCAA is making out of them. According the Stanford Review, college athletic is a multimillion-dollar industry with recruiting the best of the best in the nation. So why not pay the best of the best, if they put in all this hard work, then they should be rewarded. Instead the National Colligate Athletic Association is a monopoly because of its limitation of scholarships and other payments to boost its college sports program. Also not all of the athletes receive scholarships. College football players put in more work on the field than they do in the classrooms. For example when in season they have five-hour practices and that doesn’t include lifting for an hour and this is from Tuesday to Friday with game day on Saturday. After the season is over then they begin spring ball which is just only practices and plus they don’t have a summer break because they have to stay for summer ball. We consider college athletes as student athletes but that is such an oxymoron because in realty their sport does come before their schoolwork. When playing in a big division one school, most athletes believe to make it in the big leagues but sadly only about 2% makes it. Colleges should stress more on education for so call student athletes but they don’t because of the athlete’s popularity and how the NCAA is making money out of them regardless if they have a future afterward or not. It’s horrible how the NCAA contract includes that when an athlete commits and decides to transfer to play for another school then they have to sit out a year. This rule is so unfair because coaches don’t have to do that. The NCAA is the biggest monopoly in America according to Bloomberg Businessweek Magazine. When selling college souvenirs and jerseys, videogames, etc and the athlete does not make any money from that, even if they are the main reason for those sales. It is amazing that most players receive a free education but does not compare to what the NCAA is making off of them. The players should receive a cut of these profits or gain a portion of this money after graduation so it can help them financially with their futures. Sadly the NCAA is too considerate of themselves and if an athlete is injure or not performing well then they have no problem wiping their name off the record books. The National Collegiate Athletic Association is a business that makes tons of money from college athletes. Another reason why the NCAA doesn’t pay their athletes is because they will be tax and they can lose a lot of money from that. Well, professional sports obviously pay their athletes and they are tax too but the professional leagues are doing well. College basketball and college football are highly talked about and televised just like the professional sports so it shouldn’t be a problem if college athletes get paid. With amateurism in college sports, athletic programs cheat. They secretly cheat by illegally over paying top players or handing them out free stuff. For instance Cam Newton who was an All-American quarterback playing for Auburn and Mississippi before was secretly offered 120,000 to 18,000 from Mississippi State. Playing in top division one colleges, â€Å"winning isn’t everything, it’s the only thing† and if athletic programs will cheat to have the best recruits and this is no surprise. If amateurism didn’t exist, there wouldn’t be any cheating scandals and every player will treated equally from their performance. Brown, Noah. The NCAA Monopoly The Toonari Post News, Powered by the People! The Toonari Post. N. p. , 24 Mar. 2011. Web. 11 Nov. 2012. http://www. toonaripost. com/2011/03/sports/the-ncaa-monopoly/.

Two Types of Love in Platos Symposium :: Plato Symposium Essays

Two Types of Love in Plato's Symposium I have always thought that there was only one type of love, which was that feeling of overwhelming liking to someone else. I am aware that Lust does exist and that it is separate from Love, being that the desire for someone's body rather their mind. In Plato's Symposium, Plato speaks of many different types of love, loves that can be taken as lust as well. He writes about seven different points of view on love coming from the speakers that attend the symposium in honor of Agathon. Although all these men bring up excellent points on their definitions on love, it is a woman that makes the best definition be known. I will concentrate on the difference between the theory of Common and Heavenly love brought up by Pausanias and the important role that Diotima plays in the symposium. Pausanias brings up an excellent way to think about Love. He explains that love can be broken down into two types, that of Common and Heavenly love. The common love is that when a man and a woman join merely to satisfy their sexual desires. On the other hand the heavenly love is the type that occurs when two people are attracted to each other with a strong force that goes past the physical appearance but comes from deep within as if from the soul. Although Plato presents examples of the two loves with having the common love as if only happening between a man and a woman and the heavenly love happening between a man and a man, there is not enough proof in the text to say that this if what the whole of Athens really believed. Lust or the common love was looked upon in the symposium as vulgar and immoral. This was the type of love was filthy with sin "since all they care about is completing the sexual act."(p.466, 181 b) This is because it comes from a strong sexual attraction that is produced from only desiring the physical body rather the soul. This common love was thought to come from the younger Aphrodite born from Zeus and one of his many mistresses.

Cause and Effect Essay

As more everyday task, such as applying for jobs, banking, shopping, and obtaining general information move into cyberspace, those without computer access are finding themselves segregated from the rest of the digital world. It can be argued that because of the technological demand on today’s society, literacy in technology has become an essential skill for success in today’s society. The basics of computing skills must be supplemented with a set of both cognitive and technical skills, in order to lead to a more universal participation in a technological reliant society. Schools are not sufficiently training teachers; and teachers are not adjusting the curriculum to meet the growing needs of advancing technologies. There is no prevailing standard for what constitutes as fluency and government officials have taken a sluggish approach to equip citizens with the skills and information needed to access government services; especially since governments and businesses move more of their information services exclusively online. Governmental leadership is lagging in bringing society into the information age. Many of the schools throughout the United States are so substandard that a major overhaul is required to provide students with an adequate education. The current policy, which provides computers and Spousta 2 other related hardware but not the necessary training for students and teachers, furthers the inefficient use of resources. The government’s use of technology to provide, exclusive, online services causes a major issue among society as well. In some instances people don’t have computer access and are therefore denied from receiving certain needed services or information. Because a significant amount of the nation’s population are not online, and because the government puts most of its online information in English, and because the information is presented at a twelfth-grade level; millions of residents are further marginalized from the benefits because they either don’t speak English nor have a high education level. As technology further advances and we drift deeper into the information age, the demand for technological literacy among the members of society will continue to increase. Along the way there will be many issues that will eventually need to be addressed as technology advances and government and businesses move more information and services online. Consideration must also be given to those people who are less fortunate and technologically illiterate, or have limited to no computer access.

The Importance Of A Consumer Centric Approach - 1500 Words

In recent years, Marketing Orientations have evolved and shifted overtime through different market orientations. Saren (2006, p.10) states that business orientations can categorized into 4 groups which are shifted from Production, Product and Sales Orientations to the Marketing Orientations. Firstly, Production Orientations aim to maximise profits and reduce costs by mass production through Economies of Scale. Secondly, Product Orientations are focus on product itself such as packaging which will help to improving its products. Thirdly, Sales Orientations are simply concentrate on sales. Lastly, Marketing Orientations also called as Consumer Centric Approach which aims to put consumers at the heart of business, all activities of the organizations must base on customers. Managers will take account into the needs and wants of consumers before making any decisions. As customers had become more knowledgeable, therefore, most markets are moving towards a more marketing orientated approach . This essay aims to outline and explore the importance of a Consumer Centric Approach in Marketing, this paper will separate into 3 parts, first part is to explain how internal and external factors may link to this approach, second part is to evaluate theoretical concept of relationship marketing in this approach and the last part is to analyse the fit of marketing offering in this approach. As Market Orientations Marketing are basis on consumer first, therefore, Saren (2006, p.12) states thatShow MoreRelatedThe Marketing Objectives And The Consumer Centric1643 Words   |  7 Pagessustained profit of growth. Therefore, enterprise aware of consumer-centric marketing has become a significant trend in modern marketing, and market development consumer-centric approach focuses on satisfying the needs of the individual consumer (Hanif, Hafeez Riaz, 2010). 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Over consumption: (eg) Fast food leads to obesity. Having to have the latest model that is released. Driving cars = pollution. Purchasing decision model: †¢ Identification/recognition †¢ Info search (other options) †¢ Alternative evaluation †¢ Purchase and delivery †¢ Post purchase evaluation Needs Wants Perception Senses Attitudes:Read MoreBusiness Notes1272 Words   |  6 PagesBsns 103 Key aspects: Culture: Language and symbols, norms, beliefs rituals. Affluenza: â€Å"The consumers disease† We want more and more, the more we have the more we want. Over consumption: (eg) Fast food leads to obesity. Having to have the latest model that is released. Driving cars = pollution. Purchasing decision model: †¢ Identification/recognition †¢ Info search (other options) †¢ Alternative evaluation †¢ Purchase and delivery †¢ Post purchase evaluation Needs Wants Perception Senses Read MoreQuestions On Value Propositions Delivery Value Essay1743 Words   |  7 Pagesproposition needs to recognize the target consumer and their expectations, and the way to meet the demand of the consumers. This means that the company could provide a clear solution of optimizing time, performance and cost for their consumer, which not only create competitive advantage for themselves, also for their consumer. The strategic importance of the value proposition To gain a strategically success on a company’s business means they need to choose the right consumer, or make the right products suitableRead MoreSwot Analysis : Business Management1283 Words   |  6 Pages(Kimmich, 2012). Each stakeholder has a link with Amazon.com and this association is the source of the stakeholder’s power to affect the decisions of Amazon.com. The distributed business model of the company ensures that no stakeholder has a level of importance that could singly change the direction of the company, but the way that the mass of web users, media, and governments interpret their activity could influence the company’s objectives (Schmitz and ILO, 2005). It is the duty of the management ofRead MoreEssay about Amazon Kindle1077 Words   |  5 Pagesare not only the physical goods that we typically think of them; they also include services – sometimes as a different product and many a times as an extension of the product itself. At the heart of every product (or service) is providing value to consumers and getting value in return from them in the form of profits. With virtually every attractive market flooded with numerous competitors, service as an extension of the product offered sometimes becomes the point of differentiation (Zappos.com) and